Guangzhou Guangya Messe Frankfurt Co., Ltd. is a leading exhibition company in China, specializing in organizing large-scale international trade fairs, conferences, and industry events. As a joint venture between Messe Frankfurt, one of the world’s largest trade fair organizers, and local partners, the company brings global expertise and local market insights to deliver high-quality exhibitions across diverse industries such as lighting, building technology, and 3D printing. With a reputation for professionalism and innovation, Guangzhou Guangya Messe Frankfurt serves as a vital platform for businesses to connect, collaborate, and explore new opportunities in rapidly evolving markets.
What did I do in Messe Frankfurt?
Marketing Associate (full-time)
01
Marketing Leadership for Major Exhibitions
• Successfully led marketing efforts for two of China’s largest exhibitions: Guangzhou International Mould & Die Exhibition and Shenzhen Fornnext 3D Printing Exhibition, held at premier venues in Guangzhou and Shenzhen.
• Attracted over 33,000 on-site visitors, significantly exceeding attendance goals by implementing innovative promotional strategies and leveraging audience insights.
• Focused on both offline and online engagement, ensuring high-quality visitor experiences and building lasting connections with industry professionals.
02
Development of Online Exhibition Platforms
• Spearheaded the development of a comprehensive online exhibition platform, introducing innovative methods to transition traditional exhibitions to a digital format.
• Collaborated with industry experts to organize virtual panel discussions, interactive sessions, and webinars, enhancing the value proposition of the exhibitions.
• Compiled and digitized industry reports, distributing them to over 20 businesses through B2B sales channels, creating additional revenue streams and expanding the exhibitions’ reach.
03
Online Marketing Management
• Managed a diverse range of digital marketing activities, including Search Engine Optimization (SEO), Short Message Service (SMS) campaigns, and Electronic Direct Mail (EDM) campaigns.
• Oversaw all stages of campaign execution, from strategy development to performance analysis, ensuring consistent alignment with business objectives.
• Engaged with an audience of over 180,000 clients, driving brand awareness, lead generation, and strong return on investment (ROI) for the exhibitions.
04
Media Partnerships and VIP Community Building
• Established partnerships with over 200 media outlets, including trade publications, digital platforms, and mainstream media, to maximize coverage and visibility for the exhibitions.
• Built a VIP buyer community, consisting of key industry stakeholders and decision-makers, fostering deeper engagement and facilitating high-value business opportunities.
• These efforts significantly increased exhibition traffic and enhanced the brand’s reputation as a leading platform for industry collaboration and innovation.
