About me.
With a background in marketing strategy, digital campaigns, and consumer behavior analysis, I thrive on helping brands connect with their audiences through creative and impactful solutions. From designing digital innovations to analyzing market trends, I’m committed to delivering measurable results and building meaningful brand experiences.
Let’s connect and create something extraordinary!
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Brand Strategy
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Digital Marketing
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Market Analysis
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Omnichannel Integration
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Content Creation
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Customer Engagement Strategies
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Campaign Management
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Cultural Adaptation
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SEO and Analytics
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Event Marketing
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Crisis Management
Lanyu Li ｜ Ryder
Marketing Professional
Phone:
+86 13265144585 (China)
+44 7529929304 (UK)
Email:
Address:
Greater Bay Area (Guangdong-Hong Kong)
Date of Birth:
October 29th, 1998
Introduction
I am Ryder Li, a marketing professional with a strong foundation in strategy, creativity, and execution. My expertise spans experiential marketing, digital transformation, and customer engagement, honed through hands-on experience in industries such as real estate, advertising, and exhibition management. I thrive on creating impactful marketing solutions that resonate with audiences and elevate brand presence in competitive markets.
With a solid academic background from Queen Mary University of London and the University of Warwick, I combine theoretical knowledge with practical application. Fluent in English, Mandarin, and Cantonese, and skilled in industry-leading tools like Google Analytics and CRM platforms, I am equipped to drive innovation and deliver exceptional results in dynamic, global environments.
Education
2024
University of Warwick
Bachelor degree
Birmingham, UK
Business Enterprise
Being part of Warwick’s vibrant academic community also exposed me to diverse perspectives, fostering a global mindset and honing my collaborative skills. This journey not only deepened my understanding of business dynamics but also ignited my ambition to drive impactful, forward-thinking solutions in the professional world.
2025
Queen Mary University of London
Master degree
London, UK
Marketing
At Queen Mary University of London, I pursued a Master’s degree in Marketing, where I developed a deep understanding of consumer behavior, branding, and digital marketing strategies. The program emphasized both theoretical frameworks and practical applications, allowing me to analyze real-world marketing challenges and craft innovative solutions. Through collaborative projects and case studies, I honed my strategic thinking, data-driven decision-making, and creative problem-solving skills, preparing me to excel in dynamic and competitive global markets.
Work Experience
February 2022 – August 2022
May 2020 – October 2021
Guangzhou Guangya Messe Frankfurt Co., Ltd. (Exhibition Company)
Marketing Associate (full-time)
Guangzhou, China
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Led marketing efforts for two of China’s largest exhibitions, the Guangzhou International Mould & Die Exhibition and the Shenzhen Fornnext 3D Printing Exhibition, held at the Guangzhou and Shenzhen Exhibition Centers, successfully attracting 33,000+ on-site visitors.
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Developed an online exhibition platform by introducing new methods for conducting exhibitions, organising industry experts, and compiling industry reports that were digitised and sold to over 20 businesses through B2B channels.
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Managed a wide range of online marketing tasks, including SEO, SMS, and EDM, overseeing all stages of project execution, and engaging with 180,000 clients.
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Established partnerships with 200+ media outlets and built a VIP buyer community, significantly increasing exhibition traffic and brand visibility.
Guangzhou Wanxi Enterprise Management Co., Ltd. (Vanke Group)
Rotational Management Trainee, Vanke Group (Internship with return offer)
Guangzhou, China
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Participated in the Guangzhou Wanxi Huadiwan Vanke Jinyu Xifu Project, contributing to all phases from preparation to launch, rotating through roles in market planning, online consulting, and sales. Played a key role in ensuring the success of the project through hands-on involvement in multiple areas.
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Conducted in-depth market research during the project preparation phase, analysing market trends, size, and growth factors. Contributed to the development of targeted promotional strategies based on research findings, supporting the company’s promotional plans by producing weekly strategic reports.
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Executed a 6-month digital marketing campaign, combining online consulting and data-driven approaches, managing an average of 1,800+ daily customer interactions, primarily focusing on home buyers with budgets between RMB 4 million and RMB 10 million. Strong conversion capabilities significantly boosted client engagement and contributed to the company’s brand influence on new media platforms.
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Independently managed over 2,000 clients through precise segmentation, engaging with them via both online and offline channels, and successfully sold 43 housing units. Ranked 1st among interns for performance, showcasing strong execution in customer management and sales strategies.
My Marketing Agency
August 2019 – Now
Guangzhou Guihang Advertising Co., Ltd. (Advertising Agency)
Marketing Manager
Family Business
Guangzhou, China
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Planned and executed 50+ corporate events, including conferences, product launches, exhibitions, and networking.
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Led merchandising and promotional campaigns for Lotus Supermarkets across 7 hypermarkets, redesigning in-store displays and promotional materials, increasing sales support efficiency by 25%, conversion rates by 30%, and customer satisfaction by 15%.
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Secured a major partnership with Metersbonwe, expanding active client partnerships from 3 to 7, increasing revenue from this account by 133%, and maintaining a 90%+ client satisfaction rate.
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Managed an event budget exceeding £500,000, implementing cost control strategies that reduced operational expenses by 20% while enhancing event ROI.
What can I provide?
Dedicated to becoming an end-to-end (E2E) integrated marketing professional.
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Analysis & Research
In-depth market research, competitor analysis, and consumer insights to identify opportunities and inform strategic decisions.
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Strategy
Tailored marketing strategies that align with your business goals, leveraging data-driven insights to create innovative and effective campaigns.
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Execution
Seamless implementation of marketing plans, including content creation, campaign management, and digital solutions to maximize engagement and ROI.
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Ongoing Support
Continuous monitoring, performance analysis, and adaptive strategies to ensure long-term success and sustainable growth for your brand.
What's more?
Recommender:
I had the pleasure of being invited to participate in the Business Plan Bootcamp, where I had the opportunity to observe Ryder in action. He demonstrated exceptional skills in strategy, teamwork, and problem-solving. His ability to analyze complex situations, collaborate effectively with others, and propose innovative solutions was truly impressive. Ryder’s strong academic achievements inspired me to invite him to collaborate on future research, as his expertise in data analysis and consumer behavior is invaluable. His dedication and innovative mindset make him a standout in the academic field of marketing.
Susan Sun - Assistant Professor
